The Juubli logotype is set in lowercase — always. Never capitalize, bold, italicize, or alter the letterforms. The logo must always appear on a background that provides sufficient contrast.
juubli
juubli
Color palette
Use Juubli Pink sparingly as an accent. The Deep Navy and Soft White pairing handles the bulk of the visual work.
Deep Navy#1A1F36Text, dark backgrounds, logo wordmark
Soft White#FAFAFAPage background, card surfaces
Mist#F3F4F8Secondary surface, hover states
Slate#6B7280Secondary text, captions, metadata
Rose Blush#FFF0F3Tinted backgrounds, tag fills
Typography
Juubli uses Geist for all UI text — a clean, legible sans-serif. Headlines are set at weight 700 with tight tracking. Body copy is weight 400 at 16px with a 1.6 line-height. Never mix in decorative typefaces.
Tone of voice
Calm, not clinical. We address stressful situations (job searching) with clarity and warmth, not corporate detachment.
Direct, not blunt. We say what we mean in as few words as possible. No filler, no padding.
Honest, not humble-bragging. We describe what Juubli actually does, not what we wish it did.
Human, not chatty. We're friendly but focused. We don't overuse exclamation marks or emoji in product copy.
Usage rules
Never stretch, distort, or rotate the Juubli wordmark.
Never place the logo on a busy photographic background without a clear container.
Never recolor the logo — use the provided dark or light variants only.
Maintain a minimum clear space equal to the height of the "j" around the logo on all sides.
Do not use the Juubli name or mark to imply endorsement without written permission.
Questions
For licensing questions or co-marketing requests, email brand@juubli.com.